
AGORA is a law firm that set out to distance itself from the stiffness of traditional legal offices. Less formality, clearer language, and no legal bullshit. The goal was to sound human, accessible, and contemporary, without losing the rigor and judgment that a law firm requires.
We created the name and the entire visual universe of the brand. AGORA comes from Àgora, the public square of Ancient Greece. The nervous center of the city. A place of debate, philosophy, commerce, and social friction. Where society thought, argued, and figured things out together.
Today, agora means now.
Same word. Two thousand years apart. One accent separating urgency from civilization.
That tension became the foundation of the brand. A law firm rooted in the present, with clear thinking, relaxed posture, and solid criteria.
CLIENT
AGORA Advogados
WHAT WE BRING TO THE TABLE
Naming, Brand Strategy, Visual Identity, Art Direction













