Purple Mayo is a food agency that does more than food. From food trucks to full festival food court curation, they also offer a service that completely breaks expectations. Their waiting staff.

 

These are not your usual servers. They’re styled, sharp, confident, and suspiciously good-looking. The kind of people you’d expect to see walking a runway, not carrying trays. So we leaned into that.

 

The creative concept was built around the idea of a fashion show. Clean lines, strong presence, slow motion, attitude. Only at the end does the twist reveal itself. They’re not models. They’re waiters. Or maybe they’re both.

 

We treated the campaign like fashion, because that’s how Purple Mayo treats service.